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KERATIN+BOITIN

WOMEN HAVE A DEEP RELATIONSHIP WITH THEIR HAIR.IT MIGHT MEAN DIVERSE THINGS TO DIFFERENT WOMEN ACROSS VARIOUS CULTURES. SO, WE HAVE WOMEN WHO ACCENTUATE THEIR FEMININITY THROUGH LONG, VIGOROUS HAIR; AND OTHERS WHO ASSERT THEIR LIBERATION AND FREE SPIRIT THROUGH SHORT HAIR.

We style our hair today differently than our grandmothers did when they were our age. Even across cultures, women in Africa perceive and deal with their hair differently than those in Asia.

But despite all these variations and changes, we all aspire to a common goal: healthy and strong strands.

Women, collectively, have the same enemies: frizz, brittleness and damage; no matter the time and place. We do our utmost best and use every tool at hand to fight them.

Thankfully, today, we have science at our back to help us reach our hair goals. 

Below, we will talk about two scientifically proven hair ingredients - keratin and biotin - their benefits on skin, nails, and hair, and the best way to use them.

WHAT IS KERATIN?

Our bodies naturally produce Keratin in our hair, skin, and nails. This protein makes up 85% of the hair which is a huge percentage. That’s why keratin depletion due to aging, chemical processing, or over-styling can lead to severe hair damage.

Keratin is responsible for holding your skin cells together to form a rigid and firm surface. Also, it forms a protective layer on your skin and hair to keep it elastic and smooth. 

What are the benefits?

Keratin has been introduced to the cosmetics industry due to its magnificent effects on skin, nails, and hair.

If your skin is excessively dry and gives you a weird sensation, keratin can strongly moisturize it and enhance its elasticity. Also, this protein is used for the nails to increase their strength and prevent cracking.

HOLD ON A MINUTE... WHAT ABOUT THE HAIR?

When you use heat on your hair or expose it to excessive chemical processing like coloring and bleaching, its outer layer gets severely damaged. It becomes more porous, meaning it doesn’t retain moisture, causing dryness and frizz.

Here keratin comes in handy! It simply increases the hair’s elasticity and smoothness to give you more control over it.

HOW SHOULD YOU USE KERATIN?

To make the most out of this vital protein, Pantene Hair Science Keratin collection is developed with a rich formula to shield your hair against damaging factors. Keratin shampoo and conditioner work on blocking the humidity from your hair and keep the hair strands deeply moisturized, giving you a smooth and healthy appearance.

NOW LET’S TALK ABOUT BIOTIN

Vitamin H, Vitamin B7, or simply Biotin, is an essential nutrient to your body’s health.Fun fact, the name vitamin H is originated from the German word “Haar und Haut”(translated into hair and skin).

Biotin is naturally present in some foods and other supplements that are consumed to promote the health of our body, hair, and nails. It also has a vital role in breaking down fats and carbohydrates that exist in your body to produce energy which is important for human growth.

IT’S LIFE TO YOUR HAIR...LITERALLY

Another fun fact, biotin comes from the ancient Greek word “biotos,” which means “life” in English.

It is so, indeed! Biotin stimulates scalp cells for more energetic and vigorous hair strands. Depriving your hair of this essential nutrient might weaken the hair and make it more prone to damage.

HOW SHOULD YOU USE BIOTIN?

Pantene has succeeded in introducing biotin into its ingredients to produce a powerful collection, Pantene Hair Science Biotin that can effectively fix severely damaged hair. Keratin shampoo and conditioner work on restoring the lost lipids and proteins in your hair to make it stronger and smoother.

SCIENTIFICALLY PROVEN. VISIBLE RESULTS.

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