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WHY HAIR FEELS
WORSE DURING THE SUMMER

Hair problems tend to intensify in the warmer months because several environmental factors affect the hair fiber at once.

1. SALT WATER AND CHLORINE BUILD-UP

Swimming in pools or the sea is common during summer. However, salt and chlorine can accumulate on the hair surface. This build-up often leaves strands feeling stiff or tangled. Over time, repeated exposure without proper cleansing may also affect shine and softness.