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OUR HAIR GOES THROUGH SO MANY PHASES THROUGHOUT THE YEARS – SOME PHASES ARE GREAT, BUT OTHERS… NOT SO GOOD.

DON’T YOU HATE IT WHEN YOUR HAIR GETS DRY, FRIZZY, WEAK? IT’S UNDERSTANDABLE – NO ONE LIKES DULL HAIR! SO, TO SOLVE THIS, YOU MAY TRY COUNTLESS TYPES OF SHAMPOOS, CONDITIONERS, AND MASKS; BUT THEY DON’T DO THE WORK - AND YOU START DOUBTING YOUR HAIR.

Well, it is not your hair that is the problem; it is most likely the ingredients inside the hair products you use that are not helping you achieve your hair goals.

You need to ask yourself - Do they really work well on hair? Are they scientifically proven to solve the hair issue I am suffering from?

Well, in case you can’t answer these questions, we bring to you 4 science-proven ingredients that will work magic on your hair.In recent years, the cosmetic industry has become more and more science-backed, allowing brands to provide products that solve the root causes of your hair issues. In fact, Pantene’s research & scientific team has proven that beauty and science DO mix. They have dedicated 50+ years of research to bring you the best solutions for common hair issues – all bottled up and accessible from your shower.

LET’S DIG DEEPER!

Damaged Hair

The causes of hair damage can be various, including chemical processes, such as bleaching or dyeing; but the most common cause is using heating tools and hair dryers. When you expose your hair surface to high temperatures, it strips it from natural oils, proteins, and lipids, making it rougher, drier and duller.1

To fix the damage caused by heat and other factors, Biotin is proved to stimulate scalp cells for healthier hair growth. Biotin, also known as vitamin H/B7, is used in many supplements to promote healthy nails and skin.

Pantene succeeded in including Biotin in their latest shampoo and conditioner formula to produce Pantene Hair Science Biotin collection. This collection repairs the most severely damaged hair by rebuilding the lost lipids and protein, making your hair stronger and smoother.

Frizzy Hair

It can be very frustrating when your hair goes all frizzy and untamed. This can happen due to coloring, bleaching or getting exposed to UV rays - When the hair is damaged, its porosity level increases, meaning it allows moisture to move in and out more easily. This process lifts the outer layers of the hair shaft - called cuticles - making the hair unruly and dry. But when the cuticles are well sealed, the hair becomes soft and tamed.2

What works great for fighting frizzy hair is Keratin. Did you know that this protein makes up 85% of our hair? Keratin works on smoothing hair strands, making them more defined and controlled.

For frizz control, use Pantene Hair Science Keratin collection - Composed of both a Shampoo and a Conditioner, it retains the keratin your hair naturally produces to block humidity penetration and increase hair silkiness.

Dry Hair

When your hair gets dry, it means that it can’t retain enough moisture in its strands. There are a variety of reasons why your hair can go dull and dry, including environmental causes, such as excessive exposure to ultraviolet radiation from the sun or swimming in salty water. Additionally, it can happen due to bad hair routine habits, such as using improper hair products, chemical processing, and daily washing.3

To regain the hair moisture and increase its vibrance, Hyaluronic acid is proven to replenish the cell moisture - making the hair look hydrated and healthy.

Pantene Hair Science Hyaluronic collection is specially developed to fix extremely dehydrated hair. The shampoo and conditioner in this line help absorbing and retaining

Thin Hair

Thinning is a very scary condition that threatens the wellbeing of the hair and it might affect women of all ages, especially in older age. Hair thinning occurs due to unhealthy grooming habits, poor diet, stress, or even genetics.4

When women grow older, their bodies become less efficient in producing collagen which is responsible for reducing skin wrinkles and hair loss.

If you are searching for effective methods to retain your hair youthfulness and plump, we recommend trying Pantene Hair Science Collagen. This Shampoo and Conditioner is developed with the needed concentration of collagen and other essential ingredients to keep your hair strong, voluminous and give it a young plump.

REFERENCES

1. Physical causes of hair shaft damage [Pubmed]
2. Feather Keratin Hydrolysates obtained from Microbial Keratinases: Effect on Hair Fiber [Pubmed]
3. Ultraviolet Radiation and Hair Damage [Pubmed]
4. Oxidative Stress in Ageing of Hair [Pubmed]

SCIENTIFICALLY PROVEN. VISIBLE RESULTS.

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